Job Title

Director of Marketing

Brand

Askar Brands

Department

Marketing

Grade

Category

Salary-Exempt Full Time / 40 Hours

Organizational Relationship

Reports To

President & Chief Operating Officer

Manages (Internal)

Marketing Assistants

Manages (External)

Suppliers, Vendors

Core Competencies

Communication

Written, verbal, electronic

Team Work

Ability to work in a team environment

Problem Solving

Ability to clarify, analyze, identify alternatives, assess, choose, implement, evaluate

Self Management

Independently complete tasks within specified timelines

Interpersonal Relationships

Honesty, build trust, foster co-operative environment, no favoritism, internal and external

Planning & Organizing

Activities, people and materials to move from a problem to goal

Technology

Computer knowledge, email, Microsoft office and Store level POS

Initiative

Ability to begin and follow through with a plan, task or strategy

Position Summary

The Director of Marketing is responsible for directing the company’s overall marketing and strategic planning programs, facilitating client development through marketing and client service programs, support and facilitate development and implementation of business/marketing plans, plan and administer the company’s marketing budget, organize and implement franchisee relations, develop and administer marketing database, community involvement and networks, Oversee company’s electronic marketing efforts and social media, Liaison for all materials filtered through R&P Foods, creating materials associated with marketing growth for all brands. Must have 5 years minimum marketing experience in QSR Marketing, Multi Brands (food) Local and National, proficient in marketing technology, organizational and analytical skills.

Key Performance Objectives

Franchisee Relations

Positive, collaborative, respectful, open

Program Management

LSM, Guerrilla Marketing, Special events, Grand Openings, Charitable events

Holding Team Accountable

Marketing Assistants held to plan

Web-site

Manage overall content, design, on-going updating for all brands

Creative

Oversee and manage all creative material through vendors

Committees

Coordinates the activities of all marketing committees

Competition Assessment

Must regularly conduct competition shops, must know competition

Social Media

Oversee and manage all social media content

Administrative

Provide weekly and monthly reports to upper management as needed